Lead Accelerator is a demand generation strategy that uses a combination of different media channels and platforms to generate leads for your business. The Lead Accelerator process consists of three phases:
- Reach: Identify and target your highest-value audiences, both known and unknown to the business.
- Nurture: Sequence relevant messaging based on the profile and onsite behaviour of your prospects across display and social ads, and content syndication.
- Acquire: Increase conversion rates by monitoring the lead acquisition rate and ensuring that actionable and engaging content reaches the audience at the right time.