Programmatic Demand Generation
Programmatic demand generation is a marketing strategy that uses automated technology to buy and deliver digital advertising across a variety of channels, such as websites, apps, and social media. This allows businesses to reach their target audience more effectively and efficiently than traditional methods of advertising.
Programmatic demand generation typically involves the following steps:
- Define your target audience: The first step is to identify your Ideal Customer Profile (ICP) and understand their challenges and interests. This will help you determine the best channels to reach them and the type of content that will resonate with them in a programmatic setting.
- Set your goals: What do you want to achieve with your programmatic demand generation campaign? Do you want to generate leads, increase brand awareness, or drive sales? Once you know your goals, we can develop a strategy to achieve them.
- Select your channels: There are a variety of channels you can use for programmatic demand generation, such as programmatic platforms including Connected TV. Also start with display advertising and social media advertising. The channels you choose will depend on your target audience and your objectives, the right Martech platform is a key consideration here.
- Set your budget: The amount of budget you spend on programmatic demand generation will depend on your objectives and the number of leads you want to generate, over a given time period.
- Track your results: It's important to measure the objectives and track the results of your demand generation campaign so you can see what's working and what's not. This will help to optimize the campaign and ensure you meet your target and lead generation goals.
Programmatic demand generation can be a very effective way to reach your target audience on the platforms that connect with their research interests and achieve your marketing objectives. However, it's important to have a clear strategy in place and to track your results so you can measure your campaign and ensure a return on investment.