What We Do

We apply insight, experience and a framework for innovation to delivering game-changing sales and marketing strategies.

Reputation &

We’re helping customers to win the hearts and minds that matter most, by increasing presence, extending their influence, leading opinion and building belief.

Content &

We help enterprise organisations to rethink how they attract, connect and engage customers across their markets to deliver customers with a genuine interest and provide sales with more relevant leads.

Smart ABM & DBM

The rise of ABM is undeniable. More and more Enterprises are switching budgets and resources from traditional ‘spray and pray’ marketing efforts to a more focused, selective and tailored approach. Our intelligence fuelled Smart ABM approach is helping businesses to land, protect and grow their most valuable customers.

Innovation &

Innovation, collaboration and co-creation are key to enduring success, through communicating change and transitioning smoothly to new ways of working.

Our work


80% of your revenues come from 20% of your customers, so surely it makes sense to focus
your sales efforts on the ones more likely to deliver the most profit?

To make sense of ABM

How We Do It


Walk in with a problem: Leave with a plan.
Whether you’re looking to develop and industrialise new
propositions and messaging; define and build out a strategy;
or plan your response to a major RFP, we can help.

The Challenger Lab brings together Gilroy’s proven framework and
methodologies to help our customers to collaborate and explore
and test new ideas in a safe, facilitated environment. This can
happen at your offices or in our purpose built Lab facility.

Our ideas

Who we do it for

Our View

Social Selling: A Pilot

SOCIAL SELLING Bidding for contracts means more stakeholders; smaller values and a greater number of different competitors than ever before. The upshot is that more and more companies are finding it hard to truly stand out within the context of a bid....

Get in touch

+44 (0) 8456 184184

Ground Floor,
The Pavilion,
Basing View,
Hampshire RG21 4RG

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