News, Insights and Opinions

Fresh perspectives and expert opinions

Stay ahead of the curve with Gilroy’s latest insights, industry news, and thought leadership. Our experts share actionable strategies and unique perspectives to help you navigate today’s evolving business landscape.

The rise of influencer marketing in the age of Generative Engine Optimisation

Generative Engine Optimisation is reshaping search — here’s how influencer marketing keeps your brand trusted, cited, and discoverable in AI results.

Building connected buying experiences for full funnel growth

Learn how to sync marketing, digital & sales touchpoints for seamless B2B experiences that boost buyer intent, trust and commercial performance.

Buyer journey mapping and the golden thread

Discover how aligning marketing, sales, and CX around a shared buyer journey boosts relevance, efficiency, and revenue in today’s non-linear landscape.

Growth Imperative 1: Build connected buying experiences

Streamline your B2B buyer journey with strategies that align marketing, sales, and partners to reduce friction and increase impact.

Growth Imperative 2: Data-led approach to targeting, forecasting, and optimisation

Discover how predictive analytics, real-time intent data, and dynamic forecasting can transform your B2B marketing into a high-performance growth engine.