Reimagining the B2B buying experience

OrkestIQ is Gilroy’s operating model for connected buying experiences. Data-founded and AI-powered, It maps how accounts progress through the buying journey and orchestrates content, digital and sales touchpoints around how buyers actually want to engage.

Built for how B2B buyers really buy

Today’s B2B buyers are largely self-serving, spending most of their time researching independently across digital channels. Traditional funnel models and MQL-based approaches struggle to keep pace — resulting in poor lead conversion, disengaged sales teams and limited visibility into real deal progression.

OrkestIQ responds by:

Tackling poor lead conversion and disengaged sales teams by focusing on real account progression, not volume-based MQLs

Unifying the customer buying experience across multiple tactics and channels, connecting marketing, sales, content, events and digital experiences

Recognising long, complex buying cycles and shifting from campaign bursts to systems-based, always-on programmes

Creating visibility and influence across the entire buying journey, from early discovery through to validation and deal close

How OrkestIQ works

OrkestIQ brings structure and orchestration to the full B2B buying journey, aligning teams around shared objectives, stages and outcomes.

Bring clarity to complex
B2B buying journeys

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Delivering better outcomes

OrkestIQ transforms fragmented marketing activity into a connected, measurable growth engine. It:

Tackles poor lead conversion and disengaged sales teams
By moving beyond top-of-funnel MQLs to focus on genuine account progression across long, complex buying cycles.

Unifies the customer buying experience across channels
Bringing together sales, marketing and service teams, content, events and digital experiences into a single collaborative system.

Enables clear attribution of marketing spend to revenue
Through data-rich, real-time reporting at a single account level, mirroring how sales measure deal progression and delivering clear attribution to pipeline and deals won.