Brand advertising focuses on promoting a brand rather than a specific product or service. It is a long-term strategy that aims to create awareness and positive associations with the brand in the minds of consumers. Brand advertising can be used to build brand identity, credibility, and loyalty.
Increase attention, recall and reach your existing customers—and new ones.
Brand advertising is often more difficult to measure than other types of advertising, such as direct response advertising. However, it can be a very effective way to build a strong brand that will appeal to consumers over time. We grow awareness with brand advertising that’s powered by precision targeting, captivating creative, and integrated reporting, helping you to find, engage, and uncover insights about the people who matter to you.
Here are some of the benefits of running brand advertising:
- Create brand awareness of the brand and its products or services
- Build positive associations with the brand in the minds of consumers
- Differentiate the brand from its competitors
- Build brand loyalty and encourage repeat purchases