Analytics, Measurement and ROI
Our team use data analytics, campaign measurement, and return on investment (ROI) to track and improve campaign performance and ensure sales and marketing objectives are met. By collecting and analysing data, businesses can gain insights into customers, the decision making and overall buyer journey. This information can then be used to make better decisions, improve efficiency, and generate more sales.
- Marketing teams use analytics to track the performance of their campaigns. They could measure the number of website visits, the number of leads generated, and the number of sales closed, attributed to marketing. This data can then be used to calculate the ROI of the campaign.
- Sales teams use analytics to track the performance of their accounts. They could measure the number of Sales Qualified Leads (SQLs) generated, the number of appointments set, and the number of deals closed. This data could then be used to identify the top-performing accounts and prospects and to develop training programs to ensure improved business performance.