Achieving Personalisation at Scale
Gilroy collect and analyse data about your customers. This data can include things like demographics, interests, purchase history, and website activity including intent data. We use this data to create customer personas. Customer personas are representations of your ideal customer profile and help you to understand your customers' needs and pain points so that you can personalise your marketing message directly to them.
Technology can be used to automate personalisation. There are a number of marketing automation tools available that personalises your marketing campaigns at scale. These tools can help you to segment your audience, deliver targeted content using paid and owned channels, and track the results of your campaigns.
Measure and optimise your results. It's important to measure the results of your personalisation efforts so that you can see what's working and what's not. This will help you to improve your campaigns over time.