ABM can achieve a higher ROI on your marketing spend by targeting your campaigns more effectively.
Improved customer relationships
ABM can help you to build stronger relationships with your most important customers by understanding their needs and providing them with the information and support that helps them overcome their biggest challenges.
ABM can help you to increase sales by targeting your campaigns to accounts that are more likely to buy from you, driving loyalty and preference.
Sustainable value in strategic accounts
We work with clients to tailor an account-based strategy, supporting from account selection and insight, right through to messaging, content creation, multi-channel execution and measurement.
ABM typically involves identifying target accounts, understanding their needs, and creating personalised marketing campaigns that are designed to appeal to those accounts.
These are some of the core elements of a strategic ABM program
Target account selection
The first step in ABM is to identify and prioritise the target accounts that you want to focus on. These accounts should be high-value, high-potential, and a good fit for your products or services.
Personalised marketing campaigns
ABM campaigns should be personalised to the specific needs and interests of each target account. This means using different channels, messages and content for each account.
Once you have identified your target accounts, you need to gather as much information about them as possible. This information should include their size, industry, challenges and decision-makers.
Measurement and analysis
It is important to measure and analyse the results of your ABM campaigns so that you can see what is working and what is not. This information can be used to improve your campaigns over time.
The ABM adoption model
Gilroy work with enterprises at all stages of the ABM adoption cycle:
Exec, sales, others
Exec, sales, others
Attribution, tracking, intent
Structure, teams, roles
Accounts, regions, sectors, budgets
Shared best practice