Unlocking Growth in Your Top Accounts

Identify your top strategic accounts to build reputation, grow relationships and increase revenue.

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Not all accounts are created equal

To identify your top accounts, you need to consider factors such as size, revenue, growth potential, and strategic importance to your business.

  1. Identify your top accounts. Understand their most critical needs and pain points. What are their challenges? What are their goals? What are their priorities? The more you understand about your top accounts, the better you’ll be able to position your products and services as the solution to their problems.

  2. Develop a personalised growth plan for each account. Don’t treat your top accounts the same. Each account is unique, so you need to develop a personalised growth plan for each one. Define the most important stakeholders and key decision makers, develop the persona and ideal customer profile to ensure we meet the right audience with the right message at the right time.

  3. Strategic implementation to track progress. Once you have a growth plan in place, our team can execute against it and track progress against a clear set of KPIs for delivering account-based growth.

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