Tone of voice
Words make all the difference. We define your tone and create brand language guidelines that capture the character of your business, express your values, and leave a lasting impression. We help make words the foundation of your brand identity.
The tone of voice is the way a brand communicates with its audience, both verbally and visually. It is the personality of the brand, expressed through the words, phrases, and images used in its marketing materials, website, social media posts, and other communications.
The tone of voice should be consistent across all channels and touchpoints, so that customers know what to expect from the brand. It should also be authentic and reflect the brand's values and personality.
Here are some factors to consider when defining the tone of voice:
- Your target audience: Who are you trying to reach? Who is the primary decision maker or buyer and what are their challenges and values?
- Your brand personality: What kind of brand do you want to be? Are you friendly and approachable, or more serious and professional?
- Your industry: What are the norms and expectations for tone of voice in your industry?
Your channels: Where will you be communicating with your audience? Each channel has its own unique tone, so you'll need to adjust yours to meet your audience accordingly.
No matter what tone of voice you choose, it's important to be consistent with it across all of your communications. This will help you build trust and credibility with your audience, and make it easier for them to remember your brand.