Who are Millennials? Why should we care?

Pt 1.

You’re lazy, over-entitled and expect far too much from life.  What are you? You’ve guessed it…

A millennial!

The term was coined in 1991 by authors, Neil Howe and William Strauss and typically refers to the group of people with birth years starting in the early 1980’s, up until early 2000’s. Most of them, having been brought up in the digital age have certain expectations and preferred ways of consuming content, or so everyone is saying.

Why should we care?

Because by 2020, it is estimated that they will make up more than 50% of the workforce (PWC, 2015). They are fast becoming decision makers in their respective companies and have a fundamentally different approach to the way they research, recommend and buy (b2bsocial, 2015).

So what do we know about millennials already?

They’re social

62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer (Forbes, 2015).

They love video

Millennials love all types of digital video and by 2018, it is estimated mobile video will drive more than 60% of data traffic (B2B Marketing, 2016).

Their phone never leaves their side

96% of millennials use mobile devices to access the internet, with mobile overtaking laptop as the preferred product research tool for more than four-fifths of this generation (B2B Marketing, 2016).

…and this is just a starter. It’s time we started looking at ways to engage with this audience, or risk being left behind.

We would love to hear what you think – email us at hello@gilroy.co.uk or leave a comment.

In the office, the ‘millennial debate’ has been one of controversy, particularly with our Senior Partner, Matt Neal. He has written part 2 of this blog which will be out next week – you won’t want to miss it!

Sources:

https://www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/assets/reshaping-the-workplace.pdf

http://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/2/#1f6f4ff842b8

http://socialmediab2b.com/2015/06/b2b-millennial-buyer-social-selling/

https://www.b2bmarketing.net/en-gb/resources/blog/multiscreen-millennials-are-driving-digital-video-habits

http://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/2/#1f6f4ff842b8

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