Creating truly meaningful experiences – the rise of 360° video

The ‘Rule of Seven’ is an old marketing adage, which states that a prospect needs to see a marketing message at least seven times before they consider taking action. In the B2B sector it can be even higher as decision makers are constantly bombarded with messages from vendors, peers, the media and social media channels. […]

Introducing the world’s most intelligent street sign

Here at Gilroy, we love discovering new quirky technology applications, especially when they can enhance our everyday lives. Our smart phones have become a must-have to help us navigate to where we want to go, but now even a street sign could become something to interact with. At a glance, it looks like any other [...]

The Gilroy Hot List for 2014

It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Well, it would be that time of year if it were December, but it's March 2014 now, but we thought we'd give it a go. Analysts point to reports [...]

Making the most of your client’s email inbox

We have spoken before about the benefits of responsive design across web and email with our post last summer outlining 5 core benefits of this design technique.  The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majority of our web design and build projects. For marketers though websites aren’t […]

Nokia Lumia Launch

Ladies and gentlemen, thank you for coming tonight to witness this clash of the Titans. In the red corner we have Apple, the undefeated champion. In the blue corner we have Nokia and Microsoft, hungry to claim the no.1 spot. The rules are simple: no biting, kicking and let’s cut out the patent wars in […]

Bring back the old: go on, post a letter!

Over the past 15 years the progression of internet and email has dramatically changed the way we work and live. Long gone are the days of sending a fax or posting a letter to communicate vital updates – the process to achieving the ‘new normal’ of sending emails has been so organic that most of […]