Sales Archives

Become Customer Obsessed

April 11^th 2017 By Kelly Walsh In ABM, Marketing Automation, Matt Neal, Process, Sales Tools No Comments

IS THE CUSTOMER ALWAYS RIGHT? “You what?” I said to myself (and yes, I do talk to myself)! According to Gallup, 71% of your customers are ready and willing to take their business elsewhere. Can your customer interactions be that bad that more than two-thirds are ready to leave you? I know that loyalty is [...]

Account-Based-Selling Vlog

September 20^th 2016 By Kelly Walsh In Bids, Engagement, Sales Tools No Comments

Gilroy Account Director, Ben Robinson gives us his view on how to positively influence your existing customer relationships through Account Based Selling. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }

Bring out the Big Guns…maybe not

April 8^th 2016 By Kelly Walsh In Engagement No Comments

There’s an assumption that inviting the most senior people in your organisation to meet with your important customers is a guaranteed way of improving the relationship or adding sales. It can be, but then again, it can also be a mistake. I know of plenty of instances where this type of approach has backfired – […]

The Impact of Design

March 30^th 2016 By Kelly Walsh In Brand, Content, Design No Comments

Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]

Please just sell me something!

March 2^nd 2016 By Kelly Walsh In Brand No Comments

I’m not sure about you, but when I go to buy something, I want to know how it meets my needs and how much it costs. That’s it. I understand that sometimes a more consultative approach is required if the thing I’m buying is solving a complex problem but if I am buying an app [...]

Become Customer Obsessed

Account-Based-Selling Vlog

Bring out the Big Guns…maybe not

The Impact of Design

Please just sell me something!

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