Account-Based-Selling Vlog
Bring out the Big Guns…maybe not
There’s an assumption that inviting the most senior people in your organisation to meet with your important customers is a guaranteed way of improving the relationship or adding sales. It can be, but then again, it can also be a mistake. I know of plenty of instances where this type of approach has backfired – […]
The Impact of Design
Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]