Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up [...]

Bridging the resource gap…

…and driving a connected customer journey Having the information and resource to reach and influence your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of social and traditional media, where they […]

Thinking on your feet

It’s typical…a few pints into the night and the floodgates have opened. It’s an inevitable, if not slightly annoying natural occurrence for any man. But fear not Captive Media have cleverly found a way to capitalise on your time spent as you ‘spend a penny’. The Exhibit bar in Balham, south London being one of the first to […]

Don’t be fluffy: value propositions

We all know that marketing constantly changes. But one thing remains consistently prevalent when it comes to marketing: a decent set of value propositions. Over the past 35 years, we have developed messaging for some of the world’s leading brands. When it comes to writing and creating value propositions, clients have often asked us, “what […]

The Gilroy Hot List for 2014

It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Well, it would be that time of year if it were December, but it's March 2014 now, but we thought we'd give it a go. Analysts point to reports [...]

Pheed your eyes on this

You have heard of Twitter, Facebook, Instagram and YouTube, how about Pheed? After hearing about  this new social networking site, which only launched the other week, I was pretty interested in what it had to offer over the popularity of the likes of Facebook. Well for starters, users can share different types of digital content […]

Making the most of your client’s email inbox

We have spoken before about the benefits of responsive design across web and email with our post last summer outlining 5 core benefits of this design technique.  The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majority of our web design and build projects. For marketers though websites aren’t […]

The content marketing explosion – long live the king!

At Gilroy we’ve always said that content is king and context is queen. It seems we are not alone in our views. A report out today from B2B marketing has found that content-driven marketing is more than a passing trend and is now vital to the success of many B2B campaigns. The report undertaken by […]