At Gilroy we believe at the heart of every great campaign is a proposition. This has been called many things over the years from an SMP (Single Minded Proposition), or a USP (Unique Selling Point), even a Unique Selling Proposition – when you look closely they’re all the same thing. In short, no proposition, no […]
…and driving a connected customer journey Having the information and resource to reach and influence your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of social and traditional media, where they […]
We have spoken before about the benefits of responsive design across web and email with our post last summer outlining 5 core benefits of this design technique. The post focused on responsive websites which are considered to be a standard deliverable at Gilroy across the majority of our web design and build projects. For marketers though websites aren’t […]
And there lies the challenge. Great thinkers all generally have a ‘heritage’. Most have worked at great places, had similar thought processes or been conditioned in the same way regarding how to think or effectively complete tasks. Well it’s all changed, the Internet has thrown a spanner in the works. Thought processes now have to […]
