Lights, Camera, Action

If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers would picture the cost of camera equipment and digital editing, […]

Don’t waste my time

In an increasingly fast-paced working environment, opinions can be formed in seconds. And held for years. If you’re lucky that opinion could be fantastic – hey, well done. Although it does mean you have everything to lose if you make a mistake in how you communicate (sorry about that). On the plus side, if that […]

Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up [...]