If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers would picture the cost of camera equipment and digital editing, […]
In an increasingly fast-paced working environment, opinions can be formed in seconds. And held for years. If you’re lucky that opinion could be fantastic – hey, well done. Although it does mean you have everything to lose if you make a mistake in how you communicate (sorry about that). On the plus side, if that […]
Recently, Newcastle United unveiled their new kit for the upcoming 2015/2016 season under a fanfare of media shoots and national newspaper coverage. Unfortunately, they had to endure the embarrassment of their beloved club unveiling a new kit with the wrong Wonga logo. On top of facing the prospect of being relegated they had a media […]
