Consistency is Key

Consistency; I‘m not talking about the type of coffee Tony (my colleague) makes me on a daily basis - the colour and consistency of tar! Nor do I mean my sandwich that’s been left in the car for two days that now has the consistency of cardboard… I’m not a huge fan of sayings or [...]

B2B: We’re emotional

We know from our customers that delivering a high quality product or service is no longer enough. To retain customers you need to add even greater value. To do this and do it well, businesses need to find out what REALLY matters to their business customers. And it doesn’t need to cost a fortune. I […]

Don’t waste my time

In an increasingly fast-paced working environment, opinions can be formed in seconds. And held for years. If you’re lucky that opinion could be fantastic – hey, well done. Although it does mean you have everything to lose if you make a mistake in how you communicate (sorry about that). On the plus side, if that […]

Who are Gilroy?

Gilroy is a leading provider of sales enablement and strategic B2B communications for enterprise organisations. Watch our agency video. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }

Your First Impressions of us!

We took to the streets to ask the general public for their first impressions of our website. Watch the video to find out what reactions we got! .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; [...]

Creating better conversations

We all know content is king but in order to get the response you want, you need to make sure you are giving the right message to the right audience and in the right way. Sometimes having conversations about something can be more effective than simply telling someone something. What if you could generate a [...]

An (In)decent proposition

At Gilroy we believe at the heart of every great campaign is a proposition. This has been called many things over the years from an SMP (Single Minded Proposition), or a USP (Unique Selling Point), even a Unique Selling Proposition – when you look closely they’re all the same thing. In short, no proposition, no […]

Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the retail brand. Monty the penguin has reduced many parents to tears and children up [...]

Bridging the resource gap…

…and driving a connected customer journey Having the information and resource to reach and influence your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential customers can move across a range of social and traditional media, where they […]