Creating truly meaningful experiences – the rise of 360° video

The ‘Rule of Seven’ is an old marketing adage, which states that a prospect needs to see a marketing message at least seven times before they consider taking action. In the B2B sector it can be even higher as decision makers are constantly bombarded with messages from vendors, peers, the media and social media channels. […]

B2B: We’re emotional

We know from our customers that delivering a high quality product or service is no longer enough. To retain customers you need to add even greater value. To do this and do it well, businesses need to find out what REALLY matters to their business customers. And it doesn’t need to cost a fortune. I […]

Social presence: get connected

You don’t need me to tell you that your social presence is important and that you should keep it up to date; we all know that. Or do we? We all have a CV yet not everyone keeps their LinkedIn profile up to date… It’s like starting a new week and intending to eat clean…it […]

Get to the point! Surviving the content overload

Put an end to content overload and get your message heard How many times have you heard the phrase ‘less is more’? There’s a reason why we use it so often in conversations with our corporate clients: we’re living in a world of content overload. And the more content there is out there, the less […]

The Impact of Design

Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]

Please just sell me something!

I’m not sure about you, but when I go to buy something, I want to know how it meets my needs and how much it costs. That’s it. I understand that sometimes a more consultative approach is required if the thing I’m buying is solving a complex problem but if I am buying an app [...]