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Become Customer Obsessed

April 11th 2017 By Kelly Walsh In ABM, Marketing Automation, Matt Neal, Process, Sales Tools No Comments
IS THE CUSTOMER ALWAYS RIGHT? “You what?” I said to myself (and yes, I do talk to myself)! According to Gallup, 71% of your customers are ready and willing to take their business elsewhere. Can your customer interactions be that bad that more than two-thirds are ready to leave you? I know that loyalty is [...]
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ABM: Everyone’s an expert…again.

March 2nd 2017 By Kelly Walsh In ABM, Matt Neal No Comments

The trouble with the marketing industry is that we’re a sucker for a trend. Or even just a buzzword. It’s as if there’s a bunch of marketers out there without any form of specialism, just waiting for something to come along that they can hang their hat on and then claim ownership of the associated […]

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