Account Based… everything. At this stage there’s no point talking about ABM, ABS etc., the ever evolving buying process forces all of us to be closer to customer needs, more outcome focused and personalized more than ever, to be ABX.
SMART ABX – Intelligence Fuelled Customer Engagement
If you want to go faster and further with ABX, Smart ABX from Gilroy supercharges your efforts with customer focus, intelligence and actionable insight. We take a smarter approach, layering human and machine intelligence and AI to design entirely bespoke ABM programmes based on your unique situation. Dialling up or down on specific ABM workflows, we craft the best approach to achieve powerful, positive outcomes.
Transforming sales engagements
For us, it’s about outcomes, and the ways in which we can transform your engagement with new and existing customers include:
Acquisition ABM: acquiring new customer brands
We devise and deploy ABM strategies to influence named target customers and increase your ability to close them.
Development ABM: expanding key account relationships
Either on a one-to-one basis, or to selected customer groups, we create bespoke communication strategies that expand your customer network and open up cross and up-sell opportunities.
Social Selling: using social to create engagement
We educate and inform sales people on how to make the most of social channels to build their credibility, create connections, build relationships and uncover new opportunities.
Deal Based Marketing (DBM): differentiating you to win
We create differentiation through end-to-end integrated strategies, tactics and content deployed across the lifecycle of bids and major deals. We do this by being agile, responsive and informed on the different ways you can stand out from the crowd.
Executive Engagement: bringing decision makes together
We help you to influence high-level stakeholder relationships by devising, implementing and running bespoke executive engagements that create and leverage on senior relationship capital.