Content in context is key to building customer engagement. How you demonstrate your understanding of your key customers needs and requirements, in context of what you can offer them is critical to deepening and expanding your relationship.
Gilroy Viewpoint is a platform of managed content that enables you to take a point of view to your customers directly related to their information and service needs.
WHAT IS IT?
Viewpoint is a regular programme of highly targeted and strategic digital communications on an organisational or even individual level, to meet specific objectives and land certain messages. It’s a highly effective content management approach, allowing you to deploy subject matter to match the strategic plans of the account and needs of the customer.
HOW DOES IT WORK?
The communication is delivered via a pre-built, secure online platform that is co-branded to ensure your customer understands that it is for them only.
Critically, using a password protected entry system provides complete visibility of customer interactions at a user level, such as which content interested them the most. This can help shape future conversations to generate leads.
The platform also provides the customer with the opportunity to comment on content, share with relevant colleagues and suggest content for future editions. Ultimately, it provides a forum for co-created content between you and your customer, delivered back into their organisation.
To find out more about how Viewpoint can drive your account based engagements, and influence deals, get in touch with us.