For many of our customers, change is a significant outcome of the work they undertake with their customers. Major technical or process transformations nearly always affect a large stakeholder contingent that are often overlooked: the end-users.
The main reason? People don’t like change. It’s why many transformation programmes fail, or at least fail to deliver against the original KPIs. However, we know that if you involve end-users in the process from an early stage by communicating with them and through them, they will accept a great deal more change than you would think.
We see that those organisations who commit in some form to assisting their customers with the creation, management and delivery of a change communications process from before transition through to in-life running, during the bid phase, do better than those that don’t.
As a result, Gilroy have developed a process to support the creation of different levels of commitment for inclusion within the bid process. These levels range from simple statements of commitment through to detailed communications plans and visuals that can be proactively pitched.
Download this short document to understand more.