BRAND DEVELOPMENT & COMMUNICATION
SLR are a specialist team of technology experts, with a reputation for successfully solving the most complex and challenging problems. They have grown into a leader in testing, development and managed services, trusted to deliver by their global brand client.
Following rapid growth, and with a desire to grow further in the future, SLR challenged Gilroy to make them look like the business they had become.
We held a series of workshops with key SLR stakeholders, undertook considerable desk research and interviewed a series of customers.
Using all of the information available, and our own expertise in the technology sector, Gilroy were able to build a brand for SLR that allows them to show the world the business they have become in a clear, concise and impactful way.
Gilroy have revitalised SLR’s brand, proposition and creative approach. They now have a brand which reflects their unique approach and their unique position in the market.
Additionally, we have clearly defined SLR propositions and brought this to life with a distinct personality that encapsulates their solutions and services.