PROCUREMENT BRAND

CUSTOMER NEED:

The Civil Aerospace Operations Procurement (CAOP) division within Rolls-Royce has experienced significant growth and need to achieve several key objectives including attracting and retaining the best global talent, improving business alignment and driving innovation and value across 10,000 suppliers.

GILROY APPORACH:

Gilroy worked with Rolls-Royce to unify CAOP as a global function delivering best-in-class commercial and operation excellence delivering value and unlocking value. We developed a strong identity for CAOP to create awareness, understand and trust across the global community; including potential employees, existing team members and suppliers.

OUTCOME DELIVERED:

We created an identity which inspired the market, positioned CAOP as a high-performance centre of excellence, and a destination for global talent.

LOOKING FOR A SIMILAR SOLUTION?