Having launched their occasional use TV transmission services worldwide, UK based broadcast and media services provider, Arqiva, required a demand generation campaign targeting new markets where the brand typically commands low levels of awareness.

To create cut-through we proposed a niche where Arqiva could challenge the more established regional brands.

The service offered superior flexibility, so we determined that the greatest opportunity was in the fast-paced world of sports broadcasting.

Using the in-house automation tool, we sent a series of emails to introduce the brand and drive leads down the funnel.

Using local variants and making use of Pardot’s workflow evaluation features, we were able to ensure our communications hit buyers at the right time with the right content. We delivered immediate pipeline from only a nominal investment in campaign activities.