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  • Home
  • What We Do
  • Our Work
  • How We Do It
  • Our Ideas
  • Our View
    • Blog
  • Contact Us

CUSTOMER BEHAVIOUR CHANGE

CUSTOMER NEED:

McAffee wanted to develop a way of distributing thought leadership and opinion articles to support a more rapid response to new security threats, and change customer behaviour to avoid surges in enquiries through contact centres.

The client also wanted to raise the profile of senior staff by positioning them as thought leaders in the field of IT security.

GILROY APPROACH:

A more responsive, yet highly secure website was built by Gilroy, populated with a range of insightful dynamic content answering the typical needs of customers.

Expert user groups were also established, serving various regions and languages to educate and advise customers across a range of markets.

These initiatives were monitored and improved where necessary on a retainer basis.

OUTCOME DELIVERED:

Over the three-year period of Gilroy’s management, the client’s website’s user numbers rose to 250,000 a month.

GET IN TOUCH

Call +44 (0) 8456 184 184
Email hello@gilroy.co.uk
Follow us @gilroyHQ

WHERE WE ARE

Ground Floor, The Pavilion,
Viewpoint, Basing View,
Basingstoke, Hampshire
RG21 4RG

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