Boldon James wanted to define and refine a core brand proposition, message and identity and to increase positive perceptions and drive the brand to market.
The client also wanted to educate and build advocacy within Boldon James’ employees, customers, prospects, partners, affiliates and wider community; unifying teams with a consistent brand message and identity across different locations and business areas.
Gilroy facilitated a discovery and disclosure workshop to establish essential messaging across the service areas of Boldon James and worked with the Senior Leadership Team, and Boldon James’ parent company to produce a brand identity.
Delivered a brand book including messaging and proposition development, corporate identity, imagery, guidance and best practice, and template examples. We also created a suite of templated assets and brand-building elements that can be utilised across the business.