Already an established client, Arqiva approached Gilroy to help with their most ambitious bid to date. Invited to pitch for the delivery of over 750,000 water meters in a £180m contract for Anglian Water, Arqiva wanted to communicate their experience, make an impact at each stage of the process and maximise their chances of success.
We scoped out a strategy that would take Arqiva from RFI through RFP to final pitch. Starting with a deep dive into the competitor landscape, we examined what would make Arqiva successful and also where they could potentially lose out. With win and lose themes defined, we explored the USPs and value that Arqiva could bring and developed messaging under the creative banner of Water that Works. During the RFI stage, we developed content, a campaign destination page and activated a digital and social campaign promoting Arqiva’s capabilities and credentials in smart metering. We supported the production of the RFI itself, editing for tone and style and ensuring key messages were integrated throughout.
Arqiva was awarded the main smart metering contract (£180m) over two other bidders. The contract, one of two awarded, will see 760,000 upgraded and new water meters installed in homes and businesses across the East of England, over the next five years.