CONTENT & ENGAGEMENT

Creating meaningful conversations

Nurture… hyper local… omnichannel… geofencing… attribution… etc. They are great words that mean very clever things, but they cloud the objective. In engaging with prospects and customers with a view to generating demand for your business, you need to achieve a simple goal: put a compelling message and offer in front of the people you want to do business with, when and where they are looking for it.

With customers leading the sales agenda, your approach should focus less on what you want to sell them, and more on what they want to buy – and how they want to buy it.

 


Creating Engagement and Driving Demand

We create interest through relevance, and create compelling reasons for interaction that deliver qualified opportunities to grow your business via:

Content Strategy: creating belief

We create effective content strategies that tell your story in a powerful way and that builds belief and credibility amongst your target audience.

Content creation: drawing out insight

Your most valuable intellectual property will reside with your people – we apply different techniques to draw that insight out into engaging content that your customers will want to consume.

Digital & Social Engagement: creating targeted interactions

Everything used to start with Google, but now it’s also social. We devise and implement digital and social programmes that give your customers a reason to want to talk to you.

Outreach & demand campaigns: delivering valuable leads

You have to work harder than ever to get your audience to want to transact with you, and creating the most valuable exchange is key. Using online and offline tactics, we generate valuable engagements and, most importantly, a return on your investment.

Some of the processes, products and tools we use:

  • Value exchange: a tried and tested methodology for engagement, if you get the CTA right
  • Insight Guides: intellectual property generated from within your organisation
  • IP and Geotargeting: displaying messages only in front of those you want to see it.

DRIVING SECTOR DEMAND CASE STUDY

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FROM SITE TO SCREEN CASE STUDY

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CUSTOMER EXPERIENCE BLOG

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