If a picture paints 1,000 words, then one minute of video is worth 1.8 million
For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers would picture the cost of camera equipment and digital editing, but those days are long gone.
A new range of low cost cameras, smartphone and digital editing packages means that video is now at the heart of many campaigns, providing engaging content for a number of marketing tactics, such as email outreach, social media and websites.
The rise of video over the past ten years has been stratospheric to the point that 96% of B2B businesses now use some form of video in their business activities.
Here’s what we’ve found: