Context is Everything

Making Sense of ABM

In today’s disrupted global markets, the customer is king.

They don’t want you to sell them ‘stuff’.  They seek collaboration with a partner that truly understands their strategic priorities. One that can shape its products and services, solutions and skills, to help them tackle their greatest challenges and to open up their biggest opportunities.

So, doesn’t it make sense to place your most important customers at the very heart of your sales and marketing effort – with a strategy that addresses the entire customer lifecycle and considers every engagement you have with them?

The trouble is that many so-called ABM experts aren’t following this approach. They’re offering ABM in bits. It’s a fractured, disjointed approach that’s simply not geared to deliver true business value.


Reimagining ABM

Contextual ABM is a one-to-few approach that applies the rigour and intent of ABM to small target communities that share similar needs and strategic priorities.

By aligning your sales and marketing efforts to the accounts that matter most, you’ll evolve relationships from transactional to strategic, to identify and mine more sales opportunities; increase upsell and cross-sell opportunities; and engage customers earlier in the process.

As a leader in enterprise B2B communications, we have called on over 40 years’ experience to reimagine ABM. In a single year, we have helped our customers to land over £200million of incremental revenues, through strategic ABM and DBM engagements – helping one global brand to take their win rate in major bids from below 27% to over 63%.

Contextual ABM marks the next stage in our mission to make ABM more accessible and more achievable for more ambitious organisations.

It’s an exciting journey, and we’d like to invite you to join us. Either get in touch, and we’ll tell you more, or check out some of our additional links below.

Supercharge your sales and marketing efforts:
  • Protect and grow revenues from your most valuable customers
  • Attract, engage and acquire net new customers
  • Grow broader and deeper relationships with your strategic vendors and partner network
  • Manage communities of interest such as industry sub-sectors
  • Develop customers, partners and your people into informed and loyal brand advocates
CTA IMAGE ABM PLAYBOOK

CONTEXTUAL ABM PLAYBOOK

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CTA IMAGE 7 STEPS

7 STEPS TO CONTEXTUAL ABM

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