Process Archives

Become Customer Obsessed

April 11^th 2017 By Matt Neal In ABM, Marketing Automation, Matt Neal, Process, Sales Tools No Comments

IS THE CUSTOMER ALWAYS RIGHT? “You what?” I said to myself (and yes, I do talk to myself)! According to Gallup, 71% of your customers are ready and willing to take their business elsewhere. Can your customer interactions be that bad that more than two-thirds are ready to leave you? I know that loyalty is [...]

Tell me a joke. When’s a workshop not a workshop…?

November 24^th 2016 By Matt Neal In Content, Engagement, Matt Neal, Process, Sales Tools No Comments

Is it just me, or do you spend a lot of your time in workshops? At Gilroy, we work with our customers to create propositions, and generate actionable content as a result. And the quickest way to get to what our customers know, and what they didn’t know they knew, is to workshop them to […]

Great Expectations

July 18^th 2016 By Tony Morrisen In Design, Engagement, Process No Comments

We have always been told the customer is always right. Of course they are, aren’t they? They’re paying for a service after all. But I begin to question if this is always the case? The phrase “The customer is always right” was originally coined by Harry Gordon Selfridge, of Selfridge’s way back in 1909. The […]

Process – it’s all about the balance

April 22^nd 2016 By Saskia Heibutzki In Process No Comments

Being German, I am very familiar with the four P’s. No, not the four P’s you’re thinking of – I am talking about Planning, Preparation, Precision and our favourite of the bunch: Process. Living and working in a different country has made me aware of just how many stereotypes exist about Germans, including our obsession [...]

Become Customer Obsessed

Tell me a joke. When’s a workshop not a workshop…?

Great Expectations

Process – it’s all about the balance

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Become Customer Obsessed

Tell me a joke. When’s a workshop not a workshop…?

Great Expectations

Process – it’s all about the balance

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