The Selfie Revolution lasted a lot longer than most of the recent ‘revolutions’ the media have been breathless about. It’s now accepted practice. And there’s no age limit. We all do it. It’s not about being a poseur…unless you’re me. Very, very few of my selfies make it into the public domain, because there’s no […]
The trouble with the marketing industry is that we’re a sucker for a trend. Or even just a buzzword. It’s as if there’s a bunch of marketers out there without any form of specialism, just waiting for something to come along that they can hang their hat on and then claim ownership of the associated […]
Is it just me, or do you spend a lot of your time in workshops? At Gilroy, we work with our customers to create propositions, and generate actionable content as a result. And the quickest way to get to what our customers know, and what they didn’t know they knew, is to workshop them to […]
“You’re lazy, over-entitled and expect far too much from life.” The opening line from Stacey Honnor’s blog last week pretty much sums up the view I had of Millennials. Don’t get me wrong, much of our team are Millennials, and my view of them is utterly different from the above, but sometimes it’s hard to […]
People buy from other people, we know this. People buy from other people that they trust, we know this too. Let’s talk about trust. More specifically, how do you get a customer to trust you? Trust, for me, only occurs once you have done what you said you would do. In short, you deliver on […]
Put an end to content overload and get your message heard How many times have you heard the phrase ‘less is more’? There’s a reason why we use it so often in conversations with our corporate clients: we’re living in a world of content overload. And the more content there is out there, the less […]
