Creating truly meaningful experiences – the rise of 360° video

The ‘Rule of Seven’ is an old marketing adage, which states that a prospect needs to see a marketing message at least seven times before they consider taking action. In the B2B sector it can be even higher as decision makers are constantly bombarded with messages from vendors, peers, the media and social media channels. […]

Millennials 2: We should care, just about different things

“You’re lazy, over-entitled and expect far too much from life.” The opening line from Stacey Honnor’s blog last week pretty much sums up the view I had of Millennials. Don’t get me wrong, much of our team are Millennials, and my view of them is utterly different from the above, but sometimes it’s hard to […]

Lights, Camera, Action

If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers would picture the cost of camera equipment and digital editing, […]

Gilroy Infographic: All change for the B2B marketplace

The pace of global change; customer behaviours; and the emergence of a raft of new channels, brings a fresh set of challenges to those leading enterprise sales and marketing. Standing still is simply not an option, as traditional sales and marketing strategies continue to decline in effectiveness. Be the change. Join the B2B Evolution. To […]

Bring back the old: go on, post a letter!

Over the past 15 years the progression of internet and email has dramatically changed the way we work and live. Long gone are the days of sending a fax or posting a letter to communicate vital updates – the process to achieving the ‘new normal’ of sending emails has been so organic that most of […]