We all love an acronym and Matt Neal pulls apart the two that are currently on trend revealing why they hold the key to transforming sales and standing out in your market. The good news about 21st century business is that there are more contracts around than ever before. Unfortunately, they tend to be of […]
Jenna Frampton explains why delivering the best possible customer experience has never been more important. With so much choice in every market and sector you need a key point of differentiation. So what have you got over your rivals to grab the attention of potential customers and keep your existing ones? A unique product or […]
Is it just me, or do you spend a lot of your time in workshops? At Gilroy, we work with our customers to create propositions, and generate actionable content as a result. And the quickest way to get to what our customers know, and what they didn’t know they knew, is to workshop them to […]
I feel like banging my head against the wall. The subject of boring B2B content is not a new one, but it’s still happening. So let’s go through it again…! I don’t care that your latest software has new built in features, or that you’ve written a long article about it. It’s not engaging, it’s […]
If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers would picture the cost of camera equipment and digital editing, […]
The pace of global change; customer behaviours; and the emergence of a raft of new channels, brings a fresh set of challenges to those leading enterprise sales and marketing. Standing still is simply not an option, as traditional sales and marketing strategies continue to decline in effectiveness. Be the change. Join the B2B Evolution. To […]
Put an end to content overload and get your message heard How many times have you heard the phrase ‘less is more’? There’s a reason why we use it so often in conversations with our corporate clients: we’re living in a world of content overload. And the more content there is out there, the less […]
Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]
