The Brief doesn’t have to be amazing, the customer experience does
Tell me a joke. When’s a workshop not a workshop…?
Is it just me, or do you spend a lot of your time in workshops? At Gilroy, we work with our customers to create propositions, and generate actionable content as a result. And the quickest way to get to what our customers know, and what they didn’t know they knew, is to workshop them to […]
B2B content – you’re STILL boring me
I feel like banging my head against the wall. The subject of boring B2B content is not a new one, but it’s still happening. So let’s go through it again…! I don’t care that your latest software has new built in features, or that you’ve written a long article about it. It’s not engaging, it’s […]
Lights, Camera, Action
If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers would picture the cost of camera equipment and digital editing, […]
Gilroy Infographic: All change for the B2B marketplace
The pace of global change; customer behaviours; and the emergence of a raft of new channels, brings a fresh set of challenges to those leading enterprise sales and marketing. Standing still is simply not an option, as traditional sales and marketing strategies continue to decline in effectiveness. Be the change. Join the B2B Evolution. To […]
Get to the point! Surviving the content overload
Put an end to content overload and get your message heard How many times have you heard the phrase ‘less is more’? There’s a reason why we use it so often in conversations with our corporate clients: we’re living in a world of content overload. And the more content there is out there, the less […]
The Impact of Design
Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]