Increasingly these days, for a customer to engage with you they must first recognise your brand and feel positive about your business. Kevin Sleap explains more… Today’s dynamic global economy is defined by trends, hype and disruption. With change being the only certainty these days, I’d argue that the most defined and constant […]
We know from our customers that delivering a high quality product or service is no longer enough. To retain customers you need to add even greater value. To do this and do it well, businesses need to find out what REALLY matters to their business customers. And it doesn’t need to cost a fortune. I […]
Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]
Recently, Newcastle United unveiled their new kit for the upcoming 2015/2016 season under a fanfare of media shoots and national newspaper coverage. Unfortunately, they had to endure the embarrassment of their beloved club unveiling a new kit with the wrong Wonga logo. On top of facing the prospect of being relegated they had a media […]
