We all love an acronym and Matt Neal pulls apart the two that are currently on trend revealing why they hold the key to transforming sales and standing out in your market. The good news about 21st century business is that there are more contracts around than ever before. Unfortunately, they tend to be of […]
The Selfie Revolution lasted a lot longer than most of the recent ‘revolutions’ the media have been breathless about. It’s now accepted practice. And there’s no age limit. We all do it. It’s not about being a poseur…unless you’re me. Very, very few of my selfies make it into the public domain, because there’s no […]
The trouble with the marketing industry is that we’re a sucker for a trend. Or even just a buzzword. It’s as if there’s a bunch of marketers out there without any form of specialism, just waiting for something to come along that they can hang their hat on and then claim ownership of the associated […]
