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The truth about ABM & DBM

October 17th 2018 By Kelly Walsh In ABM, Analytics, Bids, Content, Sales Tools – No Comments

[vc_row][vc_column][vc_column_text]We all love an acronym and here we pull apart the two that are cu...

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Social Selling: A Pilot

October 10th 2018 By jopfre In Campaign – No Comments

SOCIAL SELLING Bidding for contracts means more stakeholders; smaller values and a greater number o...

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It’s time to jump on the brand wagon

September 13th 2018 By Kevin Sleap In Brand, Design, Engagement – No Comments

Increasingly these days, for a customer to engage with you they must first recognise your brand and...

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The Brief doesn’t have to be amazing, the customer experience does

September 6th 2018 By Kelly Walsh In Content, Engagement, Presence – No Comments

[vc_row][vc_column][vc_column_text]We at Gilroy explain why delivering the best possible customer ex...

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Become Customer Obsessed

April 11th 2017 By Kelly Walsh In ABM, Marketing Automation, Matt Neal, Process, Sales Tools – No Comments

IS THE CUSTOMER ALWAYS RIGHT?“You what?” I said to myself (and yes, I do talk to myself)! Accord...

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Using your colleagues, and other cheap tactics

March 23rd 2017 By Kelly Walsh In ABM, Bids, Matt Neal – No Comments

The Selfie Revolution lasted a lot longer than most of the recent ‘revolutions’ the media have b...

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ABM: Everyone’s an expert…again.

March 2nd 2017 By Kelly Walsh In ABM, Matt Neal – No Comments

The trouble with the marketing industry is that we’re a sucker for a trend. Or even just a buzzwor...

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Tell me a joke. When’s a workshop not a workshop…?

November 24th 2016 By Kelly Walsh In Content, Engagement, Matt Neal, Process, Sales Tools – No Comments

Is it just me, or do you spend a lot of your time in workshops? At Gilroy, we work with our customer...

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It all starts with empathy

November 16th 2016 By Kelly Walsh In Digital, Engagement, Social Media, Technology – No Comments

Earlier this month, I was lucky enough to go and sit in on a Simon Sinek talk at The RSA House, Lond...

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5 top tactics for bid differentiation

November 12th 2016 By jopfre In Campaign – No Comments

SOCIAL SELLING Bidding for contracts means more stakeholders; smaller values and a greater number o...

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Creating truly meaningful experiences – the rise of 360° video

November 2nd 2016 By Kelly Walsh In Design, Digital, Technology, Uncategorised – No Comments

The ‘Rule of Seven’ is an old marketing adage, which states that a prospect needs to see a marke...

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Millennials 2: We should care, just about different things

October 26th 2016 By Kelly Walsh In Digital, Engagement, Matt Neal, Presence, Social Media, Technology – No Comments

“You’re lazy, over-entitled and expect far too much from life.” The opening line from Stacey H...

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Who are Millennials? Why should we care?

October 18th 2016 By Kelly Walsh In Digital, Engagement, Social Media, Uncategorised – No Comments

Pt 1. You’re lazy, over-entitled and expect far too much from life.  What are you? You’ve guess...

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B2B content – you’re STILL boring me

October 7th 2016 By Kelly Walsh In Content, Engagement – No Comments

I feel like banging my head against the wall. The subject of boring B2B content is not a new one, bu...

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Sales VS Marketing

September 22nd 2016 By Kelly Walsh In Sales Tools, Technology, Uncategorised – No Comments

See our infographic on the misalignment between Sales and Marketing and what you can do about it...

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Account-Based-Selling Vlog

September 20th 2016 By Kelly Walsh In Bids, Engagement, Sales Tools – No Comments

Gilroy Account Director, Ben Robinson gives us his view on how to positively influence your existing...

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Gilroy: A Day in the Life

September 15th 2016 By Kelly Walsh In Uncategorised – No Comments

As a student, I’m not used to the daily morning struggles of a ‘9-5er’. Being woken up by an e...

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Lights, Camera, Action

September 8th 2016 By Kelly Walsh In Content, Digital – No Comments

If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was...

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Consistency is Key

August 30th 2016 By Kelly Walsh In Brand, Design, Presence – No Comments

Consistency; I‘m not talking about the type of coffee Tony (my colleague) makes me on a daily basi...

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B2B: We’re emotional

August 23rd 2016 By Kelly Walsh In Brand, Engagement, Presence – No Comments

We know from our customers that delivering a high quality product or service is no longer enough. To...

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Don’t waste my time

August 16th 2016 By Kelly Walsh In Engagement, Presence – No Comments

In an increasingly fast-paced working environment, opinions can be formed in seconds. And held for y...

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Gilroy Infographic: All change for the B2B marketplace

August 8th 2016 By Kelly Walsh In Content, Digital, Engagement, Uncategorised – No Comments

The pace of global change; customer behaviours; and the emergence of a raft of new channels, brings...

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Who are Gilroy?

August 1st 2016 By Kelly Walsh In Brand, Presence – No Comments

Gilroy is a leading provider of sales enablement and strategic B2B communications for enterprise org...

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Your First Impressions of us!

August 1st 2016 By Kelly Walsh In Brand, Engagement, Presence – No Comments

We took to the streets to ask the general public for their first impressions of our website. Watch t...

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Great Expectations

July 18th 2016 By Kelly Walsh In Design, Engagement, Process – No Comments

We have always been told the customer is always right. Of course they are, aren’t they? They’re...

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Digital Forensics Guide

June 27th 2016 By jopfre In Campaign – No Comments

SOCIAL SELLING Bidding for contracts means more stakeholders; smaller values and a greater number o...

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The pitfalls and potential of B2B Marketing Automation

June 9th 2016 By Kelly Walsh In Marketing Automation, Technology – No Comments

Marketing automation has existed since the turn of the century, but it’s only in the last five yea...

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The Sound of Silence: building credibility

May 24th 2016 By Kelly Walsh In Engagement, Matt Neal, Presence – No Comments

People buy from other people, we know this. People buy from other people that they trust, we know th...

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Social presence: get connected

May 6th 2016 By Kelly Walsh In Engagement, Presence – No Comments

You don’t need me to tell you that your social presence is important and that you should keep it u...

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Get to the point! Surviving the content overload

May 4th 2016 By Kelly Walsh In Content, Matt Neal – No Comments

Put an end to content overload and get your message heard How many times have you heard the phrase ...

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A Social Selling Guide

April 23rd 2016 By jopfre In Campaign – No Comments

SOCIAL SELLING Bidding for contracts means more stakeholders; smaller values and a greater number o...

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Process – it’s all about the balance

April 22nd 2016 By Kelly Walsh In Process – No Comments

Being German, I am very familiar with the four P’s. No, not the four P’s you’re thinking of ...

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Bring out the Big Guns…maybe not

April 8th 2016 By Kelly Walsh In Engagement – No Comments

There’s an assumption that inviting the most senior people in your organisation to meet with your...

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The Impact of Design

March 30th 2016 By Kelly Walsh In Brand, Content, Design – No Comments

Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain...

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Please just sell me something!

March 2nd 2016 By Kelly Walsh In Brand – No Comments

I’m not sure about you, but when I go to buy something, I want to know how it meets my needs and h...

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Mad Men vs Math Men – Is relying on Don putting your marketing in free-fall?

December 9th 2015 By Kelly Walsh In Analytics, Brand, Content, Technology – No Comments

 How to drive superior ROI and better connections with customers...

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Creating better conversations

July 14th 2015 By Kelly Walsh In Brand, Content – No Comments

We all know content is king but in order to get the response you want, you need to make sure you are...

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Conducting a marketing symphony

June 1st 2015 By Kelly Walsh In Brand – No Comments

Recently, Newcastle United unveiled their new kit for the upcoming 2015/2016 season under a fanfare...

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An (In)decent proposition

May 12th 2015 By Kelly Walsh In Brand – No Comments

At Gilroy we believe at the heart of every great campaign is a proposition. This has been called man...

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Could Google make your website extinct?

April 29th 2015 By Kelly Walsh In Presence – No Comments

Google has updated the algorithms that sit behind its search engine to favour websites that work on...

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Why this Christmas belongs to Monty

December 17th 2014 By Kelly Walsh In Brand, Engagement – No Comments

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola...

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Bridging the resource gap…

November 11th 2014 By Kelly Walsh In Brand, Design – No Comments

…and driving a connected customer journey Having the information and resource to reach and influen...

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The selling revolution and why diamonds are no longer a girl’s best friend

October 1st 2014 By Kelly Walsh In Brand – No Comments

For years marketers have tried to make it as engaging and easy as possible for people to buy their c...

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How the internet is killing customer centric companies

May 17th 2014 By Kevin Sleap In Engagement – No Comments

And why the modern customer is rarely right. The Internet has changed the way customers are evaluati...

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The future of advertising – a bold step or an invasion of privacy?

March 29th 2014 By Kelly Walsh In Technology – No Comments

How we view and interact with advertising is changing. That might sound a bit dramatic but it’s tr...

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Think on your feet: paying games stood at the urinal

Thinking on your feet

March 28th 2014 By Kelly Walsh In Technology – No Comments

It’s typical…a few pints into the night and the floodgates have opened. It’s an inevitable, if...

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Don’t be fluffy: value propositions

March 25th 2014 By Kelly Walsh In Brand – No Comments

We all know that marketing constantly changes. But one thing remains consistently prevalent when it...

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Introducing the world’s most intelligent street sign

March 23rd 2014 By Kelly Walsh In Technology – No Comments

Here at Gilroy, we love discovering new quirky technology applications, especially when they can enh...

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The Gilroy Hot List for 2014

March 21st 2014 By Kelly Walsh In Technology – No Comments

It’s that time of year when everyone looks into their crystal ball and voices their opinion on wha...

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Pheed your eyes on this

March 19th 2014 By Kelly Walsh In Technology – No Comments

You have heard of Twitter, Facebook, Instagram and YouTube, how about Pheed? After hearing about  t...

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Making the most of your client’s email inbox

March 18th 2014 By Kelly Walsh In Engagement – No Comments

We have spoken before about the benefits of responsive design across web and email with our post l...

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Great minds think alike

March 18th 2014 By Kelly Walsh In Brand, Design – No Comments

And there lies the challenge. Great thinkers all generally have a ‘heritage’. Most have worked a...

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Nokia Lumia Launch

March 17th 2014 By Kelly Walsh In Technology – No Comments

Ladies and gentlemen, thank you for coming tonight to witness this clash of the Titans. In the red c...

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The content marketing explosion – long live the king!

March 17th 2014 By Kelly Walsh In Content – No Comments

At Gilroy we’ve always said that content is king and context is queen. It seems we are not alone i...

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Why the Internet of Things (IoT) is evolution, not revolution

March 17th 2014 By Kelly Walsh In Engagement, Technology – No Comments

“The Internet of Things has the potential to change the world, just as the Internet did. Maybe eve...

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Bring back the old: go on, post a letter!

March 15th 2014 By Kelly Walsh In Content, Digital, Technology – No Comments

Over the past 15 years the progression of internet and email has dramatically changed the way we wor...

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