It’s time to jump on the brand wagon

Increasingly these days, for a customer to engage with you they must first recognise your brand and feel positive about your business. Kevin Sleap explains more…   Today’s dynamic global economy is defined by trends, hype and disruption.   With change being the only certainty these days, I’d argue that the most defined and constant […]

How the internet is killing customer centric companies

And why the modern customer is rarely right. The Internet has changed the way customers are evaluating companies. When left to their own devices (those devices being laptops, tablets and mobiles) the search for information begins earlier than ever before and without you knowing when it starts, or what they are looking at. What was […]