B2B content – you’re STILL boring me

I feel like banging my head against the wall. The subject of boring B2B content is not a new one, but it’s still happening. So let’s go through it again…! I don’t care that your latest software has new built in features, or that you’ve written a long article about it. It’s not engaging, it’s […]

Gilroy: A Day in the Life

As a student, I’m not used to the daily morning struggles of a ‘9-5er’. Being woken up by an early alarm, followed by joining a queue of rush hour traffic and getting lost on my travels, wasn’t exactly the best start to the day. However, when I finally arrived at the Gilroy office, flustered and […]

Lights, Camera, Action

If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers would picture the cost of camera equipment and digital editing, […]

Consistency is Key

Consistency; I‘m not talking about the type of coffee Tony (my colleague) makes me on a daily basis - the colour and consistency of tar! Nor do I mean my sandwich that’s been left in the car for two days that now has the consistency of cardboard… I’m not a huge fan of sayings or [...]

B2B: We’re emotional

We know from our customers that delivering a high quality product or service is no longer enough. To retain customers you need to add even greater value. To do this and do it well, businesses need to find out what REALLY matters to their business customers. And it doesn’t need to cost a fortune. I […]

Don’t waste my time

In an increasingly fast-paced working environment, opinions can be formed in seconds. And held for years. If you’re lucky that opinion could be fantastic – hey, well done. Although it does mean you have everything to lose if you make a mistake in how you communicate (sorry about that). On the plus side, if that […]

Gilroy Infographic: All change for the B2B marketplace

The pace of global change; customer behaviours; and the emergence of a raft of new channels, brings a fresh set of challenges to those leading enterprise sales and marketing. Standing still is simply not an option, as traditional sales and marketing strategies continue to decline in effectiveness. Be the change. Join the B2B Evolution. To […]

Who are Gilroy?

Gilroy is a leading provider of sales enablement and strategic B2B communications for enterprise organisations. Watch our agency video. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }