We all love an acronym and Matt Neal pulls apart the two that are currently on trend revealing why they hold the key to transforming sales and standing out in your market. The good news about 21st century business is that there are more contracts around than ever before. Unfortunately, they tend to be of […]
Jenna Frampton explains why delivering the best possible customer experience has never been more important. With so much choice in every market and sector you need a key point of differentiation. So what have you got over your rivals to grab the attention of potential customers and keep your existing ones? A unique product or […]
The Selfie Revolution lasted a lot longer than most of the recent ‘revolutions’ the media have been breathless about. It’s now accepted practice. And there’s no age limit. We all do it. It’s not about being a poseur…unless you’re me. Very, very few of my selfies make it into the public domain, because there’s no […]
The trouble with the marketing industry is that we’re a sucker for a trend. Or even just a buzzword. It’s as if there’s a bunch of marketers out there without any form of specialism, just waiting for something to come along that they can hang their hat on and then claim ownership of the associated […]
Is it just me, or do you spend a lot of your time in workshops? At Gilroy, we work with our customers to create propositions, and generate actionable content as a result. And the quickest way to get to what our customers know, and what they didn’t know they knew, is to workshop them to […]
Earlier this month, I was lucky enough to go and sit in on a Simon Sinek talk at The RSA House, London. If you aren’t aware of Simon Sinek, his TED talk ‘How Great Leaders Inspire Action’ is one of the most viewed video’s on TED.com to date. Other than knowing the title of the […]
The ‘Rule of Seven’ is an old marketing adage, which states that a prospect needs to see a marketing message at least seven times before they consider taking action. In the B2B sector it can be even higher as decision makers are constantly bombarded with messages from vendors, peers, the media and social media channels. […]
“You’re lazy, over-entitled and expect far too much from life.” The opening line from Stacey Honnor’s blog last week pretty much sums up the view I had of Millennials. Don’t get me wrong, much of our team are Millennials, and my view of them is utterly different from the above, but sometimes it’s hard to […]
Pt 1. You’re lazy, over-entitled and expect far too much from life. What are you? You’ve guessed it… A millennial! The term was coined in 1991 by authors, Neil Howe and William Strauss and typically refers to the group of people with birth years starting in the early 1980’s, up until early 2000’s. Most of […]
