Don’t be fluffy: value propositions

We all know that marketing constantly changes. But one thing remains consistently prevalent when it comes to marketing: a decent set of value propositions. Over the past 35 years, we have developed messaging for some of the world’s leading brands. When it comes to writing and creating value propositions, clients have often asked us, “what […]

Bring back the old: go on, post a letter!

Over the past 15 years the progression of internet and email has dramatically changed the way we work and live. Long gone are the days of sending a fax or posting a letter to communicate vital updates – the process to achieving the ‘new normal’ of sending emails has been so organic that most of […]