A thought-provoking day with lots of peer-to-peer discussions, exploring what ABM actually means in your organisation.

We have created ways to bring it to life with interactive, useful exercises that allow us to deep dive into the buyer journey and the psychology of the buyer.

 

A taster of what we plan to cover:

Defining ABM in 2019

What is and what isn’t ABM? And what are the real-life challenges that leaders are facing in implementing their strategy?

Panel discussion WITH the experts

What are the differing views from those in the buyer journey; let’s unpack what the IT and product team really think about strategic sales and marketing?

Unlocking the ABM strategy

Aside from trends and opinions, what are the best planning and persona tools to actually make ABM work for you?

Orchestrating sales and marketing

Let’s explore this critical relationship in more detail. What needs to happen to align these often quite different departments, for the best of the organisation?

Places are limited – register your interest

If you are a client-side professional interested in ABM, this event is for you.


PLEASE FILL OUT YOUR DETAILS TO REGISTER FOR OUR THOUGHT-PROVOKING EVENT







Opt me in to receive future content and communications by Gilroy:
Yes pleaseNo thanks, maybe another time