Aggregate your key customers into groups. Choose them wisely.
They are the ones that represent your best chance to yield value over the long-term. The ones who need more of what you do well. The ones you need to acquire, develop and protect.
By aligning your sales and marketing efforts to the accounts that matter most, you’ll evolve relationships from transactional to strategic, to identify and mine more sales opportunities; increase upsell and cross-sell opportunities; and engage customers earlier in the process.
Start planning for better customer journeys by following our