SEVEN STEPS TO
CONTEXTUAL ABM

By aligning your sales and marketing efforts to the accounts that matter most, you’ll evolve relationships from transactional to strategic, to identify and mine more sales opportunities; increase upsell and cross-sell opportunities; and engage customers earlier in the process.

Start planning for better customer journeys by following our

Seven Steps to Contextual ABM.
1

Identify and categorise your key targets.

2

View from all possible perspectives and angles.

3

Understand your role and how you fit in.

4

Create a vision for success to be delivered together.

5

Utilise multiple engagment points.

6

Equip your sales teams to succeed.

7

Target and engage with the key decision-makers.

WHERE WE FIT IN

Gilroy is a leader in enterprise B2B communications.

We work with many of the world’s most respected enterprise B2B brands to nurture belief; drive sales performance; and succeed in the face of constant change. In a single year, we have helped our customers to land over £200 million of incremental revenues, through strategic ABM and DBM engagements. In-fact, one global brand recently let us know that working with Gilroy takes their win rate from below 27% to over 63%. Contextual ABM marks the next stage in our evolution. It’s our mission to make ABM more accessible and more achievable for more ambitious organisations.

Contact us to find out more about our ABM solution or arrange a face-to-face meeting and find out what we could do for your business.

T. +44 (0) 8456 184184
E. hello@gilroy.co.uk

JOIN US IN THE LAB

It’s time to talk. So we’d like to invite you to join us for an exploratory meeting, in our purpose-built Challenger Lab.

To discuss or book a Challenger Lab session, contact Gilroy’s client services team:

T. +44 (0) 8456 184184
E. hello@gilroy.co.uk