Consistency; I‘m not talking about the type of coffee Tony (my colleague) makes me on a daily basis – the colour and consistency of tar! Nor do I mean my sandwich that’s been left in the car for two days that now has the consistency of cardboard… I’m not a huge fan of sayings or […]
We know from our customers that delivering a high quality product or service is no longer enough. To retain customers you need to add even greater value. To do this and do it well, businesses need to find out what REALLY matters to their business customers. And it doesn’t need to cost a fortune. I […]
Gilroy is a leading provider of sales enablement and strategic B2B communications for enterprise organisations. Watch our agency video.
We took to the streets to ask the general public for their first impressions of our website. Watch the video to find out what reactions we got!
Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the eye of the prospect, it’s harder than ever to leave a lasting impression; whether it’s […]
Recently, Newcastle United unveiled their new kit for the upcoming 2015/2016 season under a fanfare of media shoots and national newspaper coverage. Unfortunately, they had to endure the embarrassment of their beloved club unveiling a new kit with the wrong Wonga logo. On top of facing the prospect of being relegated they had a media […]
At Gilroy we believe at the heart of every great campaign is a proposition. This has been called many things over the years from an SMP (Single Minded Proposition), or a USP (Unique Selling Point), even a Unique Selling Proposition – when you look closely they’re all the same thing. In short, no proposition, no […]