Become Customer Obsessed

“You what?” I said to myself (and yes, I do talk to myself)! According to Gallup, 71% of your customers are ready and willing to take their business elsewhere. Can your customer interactions be that bad that more than two-thirds are ready to leave you? I k...

Gilroy: A Day in the Life

As a student, I’m not used to the daily morning struggles of a ‘9-5er’. Being woken up by an early alarm, followed by joining a queue of rush hour traffic and getting lost on my travels, wasn’t exactly the best start to the day. However, when I finally...

Lights, Camera, Action

If a picture paints 1,000 words, then one minute of video is worth 1.8 million For years, video was regarded as an expensive luxury outside the reach of many companies. If an agency mentioned creating a video to bring a story to life, most decision makers wou...

Consistency is Key

Consistency; I‘m not talking about the type of coffee Tony (my colleague) makes me on a daily basis – the colour and consistency of tar! Nor do I mean my sandwich that’s been left in the car for two days that now has the consistency of cardboard… I...

B2B: We’re emotional

We know from our customers that delivering a high quality product or service is no longer enough. To retain customers you need to add even greater value. To do this and do it well, businesses need to find out what REALLY matters to their business customers. An...

Don’t waste my time

In an increasingly fast-paced working environment, opinions can be formed in seconds. And held for years. If you’re lucky that opinion could be fantastic – hey, well done. Although it does mean you have everything to lose if you make a mistake in how you c...

Great Expectations

We have always been told the customer is always right. Of course they are, aren’t they? They’re paying for a service after all. But I begin to question if this is always the case? The phrase “The customer is always right” was originally coined by Harry...

Digital Forensics Guide

81% of decision making now starts with an online search. Each time leaving a digital footprint. B2B selling at an enterprise level can be tough. Senior decision makers want solutions that map directly to their personal and business objectives before accepti...

Social presence: get connected

You don’t need me to tell you that your social presence is important and that you should keep it up to date; we all know that. Or do we? We all have a CV yet not everyone keeps their LinkedIn profile up to date… It’s like starting a new week and intendin...

A Social Selling Guide

Social Selling is growing in popularity. In the last year alone, searches for the term rose by 67%. So what is it? How easy is it? Can it actually help secure business? To answer these questions and to clear up some misconceptions, we created a guide. Th...

Process – it’s all about the balance

Being German, I am very familiar with the four P’s. No, not the four P’s you’re thinking of – I am talking about Planning, Preparation, Precision and our favourite of the bunch: Process. Living and working in a different country has made me aware of...

Bring out the Big Guns…maybe not

There’s an assumption that inviting the most senior people in your organisation to meet with your important customers is a guaranteed way of improving the relationship or adding sales. It can be, but then again, it can also be a mistake. I know of plenty of...

The Impact of Design

Show. Don’t tell Studies show that ‘our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually’. In a digital era, saturated with feeds of colourful content, all striving to strike the ey...

Please just sell me something!

I’m not sure about you, but when I go to buy something, I want to know how it meets my needs and how much it costs. That’s it. I understand that sometimes a more consultative approach is required if the thing I’m buying is solving a complex problem but i...

Creating better conversations

We all know content is king but in order to get the response you want, you need to make sure you are giving the right message to the right audience and in the right way. Sometimes having conversations about something can be more effective than simply telling s...

An (In)decent proposition

At Gilroy we believe at the heart of every great campaign is a proposition. This has been called many things over the years from an SMP (Single Minded Proposition), or a USP (Unique Selling Point), even a Unique Selling Proposition – when you look closely th...

Could Google make your website extinct?

Google has updated the algorithms that sit behind its search engine to favour websites that work on mobile devices. From the 21st April, how mobile friendly your website is will directly affect how high up it features on Google search results pages. Like it or...

Why this Christmas belongs to Monty

Why do people love Christmas ads? Memorable adverts from the likes of John Lewis and Coca-Cola along with cheesy perfume ads are now as part of Christmas as turkey and presents. John Lewis’ latest Christmas ad has been another huge success for the reta...

Bridging the resource gap…

…and driving a connected customer journey Having the information and resource to reach and influence your customers is harder than ever. They are likely to use a range of research tools to form opinions before you even know they are interested. Potential cus...

Thinking on your feet

It’s typical…a few pints into the night and the floodgates have opened. It’s an inevitable, if not slightly annoying natural occurrence for any man. But fear not Captive Media have cleverly found a way to capitalise on your time spent as you ‘spend a...

Don’t be fluffy: value propositions

We all know that marketing constantly changes. But one thing remains consistently prevalent when it comes to marketing: a decent set of value propositions. Over the past 35 years, we have developed messaging for some of the world’s leading brands. When it co...

The Gilroy Hot List for 2014

It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Well, it would be that time of year if it were December, but it's March 2014 now, but we thought we'd give it a...

Pheed your eyes on this

You have heard of Twitter, Facebook, Instagram and YouTube, how about Pheed? After hearing about  this new social networking site, which only launched the other week, I was pretty interested in what it had to offer over the popularity of the likes of Facebook...

Great minds think alike

And there lies the challenge. Great thinkers all generally have a ‘heritage’. Most have worked at great places, had similar thought processes or been conditioned in the same way regarding how to think or effectively complete tasks. Well it’s all changed,...

Nokia Lumia Launch

Ladies and gentlemen, thank you for coming tonight to witness this clash of the Titans. In the red corner we have Apple, the undefeated champion. In the blue corner we have Nokia and Microsoft, hungry to claim the no.1 spot. The rules are simple: no biting, ki...